Lifestyle Home Retailer

A lifestyle home retailer with stores across Japan and Australia commissioned a spring/summer seasonal capsule of 2,400 aprons across three colorways (natural oatmeal, dusty rose, sage green). The brief was retail-shelf-ready: each apron needed to feel right in the hand at the moment a buyer touched it on display.

We delivered 55/45 linen-cotton aprons in 180 GSM weight, stone-washed before assembly for immediate drape. Three colorways were yarn-dyed in-house on our jacquard heads with custom Pantone-matched warp threads (the dusty rose required two dye rounds to land within the buyer's tolerance).

Each apron shipped with a brand-printed woven cotton label, a kraft hangtag tied with cotton ribbon, and individual tissue wrapping. The retailer reported a 94% sell-through rate by week 8 at an average retail of $68 per apron. Residual shrinkage in their first-month buyer-return testing measured under 3%, well within their quality threshold.

We are now under MOU as their default linen-apron supplier for ongoing seasonal capsules, with a 90-day forecast model that lets us reserve fabric and production capacity in advance.